Potent Ingredients of FlexC MAX EX

Boswellin® Super

The Gold Standard of Boswellia serrata extract

Boswellin® Super is a standardised herbal extract from the gum exudate of Boswellia serrata trees, commonly known as Frankincense.

Boswellia extract has been used for centuries as an effective anti-inflammatory remedy and painkiller in Asian and African folk medicine. It is widely applied for treating osteoarthritis (OA), rheumatoid arthritis (RA), asthma and inflammatory bowel disease (IBD).

Four boswellic acids present in the Boswellia resin account for the anti-inflammatory effect of Boswellia extract, with AKBA being the most powerful. These acids suppress 5-lipoxygenase (5-LOX), a key pro-inflammatory enzyme, thereby relieving pain and preventing further cartilage loss.

Unique features of Boswellin® Super Boswellia Extract:

100% natural extract standardised to 30% AKBA
Established safety and efficacy
Kosher and Halal certified
No preservatives & excipients
Patented in US, Europe and globally, pertaining to specific applications of boswellic acids

Health benefits of Boswellia extract:

  • Support anti-inflammation and antioxidant protection

  • Reduce pain and improve physical function in arthritis

  • Relieve symptoms associated with irritable bowel syndrome

  • Improve skin elasticity and firmness

  • May reduce the need for inhalation therapy in asthma

  • May support cognitive and mental health

  • May reduce blood glucose and lipids

Curcumin C3 Reduct® Tetrahydrocurcuminoid

The Most Advanced White Curcumin

Turmeric is a spice and medicinal herb popularly used in India for treating joint inflammation, sprains, swelling caused by injury, asthma and allergic conditions. Curcumin is the main active ingredient in turmeric and it is a powerful antioxidant with anti-inflammatory property. However, the efficacy of curcumin has been restricted by its poor bioavailability in which many studies show very low or even undetectable concentrations in blood after ingestion. This may be due to its poor absorption, rapid metabolism, chemical instability and fast elimination from the body. However, Curcumin C3 Reduct® can overcome the drawbacks from a poor bioavailability.

Curcumin C3 Reduct® is an extract from the dried rhizomes (underground stems) of turmeric (Curcuma longa) (final extract ratio 100:1) and standardised for a minimum 95% tetrahydrocurcuminoid, which includes tetrahydrocurcumin (THC) (major constituent), tetrahydrodemethoxycurcumin (THDMC) and tetrahydrobisdemethoxycurcumin (THBDMC). This newer version of curcumin extract is derived from Curcumin C3 Complex®, which was standardised for a minimum 95% curcuminoids.

Research has shown that THC can be absorbed more easily from the gastrointestinal tract as compared to curcumin (J Nutr. 2001. 31: 2090-2095). When curcumin is ingested, it has to be converted by into THC by the intestinal bacteria prior to absorption. Since Curcumin C3 Reduct® (tetrahydrocurcumin) is already in the pre-converted form, the absorption barrier has been overcome and this makes it 3X more bioavailable and 250X more potent than regular curcumin.

Metabolic pathway of regular curcumin in human intestines:

In the clinical trial, 300mg of THC was administered to 20 healthy human volunteers once daily for 28 days and 15 vital parameters were evaluated. Results showed that THC was safe for oral administration.

In this experiment, one group of mice was fed with a diet containing 0.5% curcumin, while the other group was fed with a diet containing 0.5% THC for 1 month. At the end of the study, the group administered with THC showed significantly higher concentration of THC in liver and blood serum, compared to group administered with curcumin. Hence, it can be concluded that orally administered THC can be absorbed more easily in the intestines compared to curcumin, which requires further conversion to THC in the body.

  • Standardised to 95% tetrahydrocurcuminoids.

  • Highly safe. The safety of oral administration of THC has been established in clinical trial.

  • Superior absorption and bioavailability: THC is more easily absorbed in the intestines compared to curcumin.

  • Superior stability: THC is more stable than curcumin in physiological pH.

  • Exceptional potency: THC can be absorbed directly in the intestines without prior conversion. It’s absorption is 3X better and also 250X more potent compared to regular curcumin. 

  • Approved by authority in Canada: Curcumin C3 Reduct® has received approval from NNHPD (Natural and Non-prescription Health Product Directorate), the regulatory authority in Canada.

  • High credibility: Kosher and Halal certified, GMO-free, TSE-BSE-free, Nanotechnology-free, ISO 22000:2005, FSSC 22000:2011, NSF GMP, FDA-Audited, FSSAI

  • Award-winning: Awarded 2014 Functional Ingredients Editor’s Choice Award for Best Science (Curcumin C3 Reduct® overcome absorption barrier that regular curcumin must go through) 

  • Global patents: Patents No. US6653327, AU2006235807, EP1171144, EP1328263, NZ514884

Health benefits of Tetrahydrocurcuminoids:

  • Provides antioxidant protection

  • Manage inflammatory conditions

  • Reduce join pain and improve mobility

  • Provides anti-glycation effect

  • Attenuates blood glucose by increasing insulin levels

  • May slow the progression of chronic kidney disease

  • Mitigate liver injury induced by alcohol and harmful substances

  • Support healthy blood lipids

  • Maintain and improve cognitive function

  • Support healthy weight loss

  • May slow down ageing process

BioPerine® Black Pepper Extract

The Ultimate Nutrient Enhancer

BioPerine® is a standardised black pepper (Piper nigrum) extract that has been used as a bioavailability enhancer for over 20 years. It may be co-administered with various nutrients to enhance their absorption by at least 30% and hence, enhancing their bioavailability in the body.

BioPerine® increases absorption of various nutrients by at least 30%

BioPerine® enhances nutrient absorption by promoting thermogenesis (production of heat). When thermogenesis happens, the demand for fresh nutrients to sustain the metabolic processes rapidly increases.

Unique features of BioPerine® Black Pepper Extract

Standardised to ≥ 95% piperine

Research proven safety and efficacy
Kosher and Halal certified
Patented in US, Europe, Japan and Canada
Highly safe. Granted GRAS status after a comprehensive review of safety and toxicology data by an independent panel of scientists with international repute.
Long-standing ingredient. Introduced in the marketplace in the past 2 decades to enhance bioavailability of other nutrients

Health benefits of Black Pepper Extract:

  • Increases nutrient absorption in the body

  • Support anti-inflammation and antioxidant protection

  • Improves thermogenesis and metabolism

  • May improve cognitive function and mood

  • May support healthy weight loss


The World’s Purest MSM

MSM (methylsulfonylmethane) is an excellent source of sulfur, also the fourth most abundant element in the human body. Known to be an important building block for protein, sulfur is an important nutrient for maintaining healthy joints, tendons, ligaments and other connective tissue.

Developed by the pioneer, OptiMSM® is the leading global source of MSM (methylsulfonylmethane), which has earned the reputation for the purest, safest, and most consistent MSM in the world. It delivers dietary sulfur that is easily assimilated into the body to support healthy cartilage, protect joints, reduce inflammation and pain, as well as support a normal range of motion. Furthermore, OptiMSM® can help deter the accumulation of oxidative damage that developed through ageing and stress on the body.

Unique features of OptiMSM®:

  • Comprises of 34% bioavailable sulfur – the richest source known to man

  • Highly safe. The only GRAS-designated MSM on the market. There is no known evidence of interactions between OptiMSM® and pharmaceuticals, herbs, vitamins or minerals.

  • Research proven. Backed by numerous pre-clinical and clinical studies for safety and efficacy

  • High quality. Non-GMO, gluten-free, allergen-free, non-shellfish-derived, no banned substances and vegan MSM backed by extensive toxicology data.

    High consistency: 25+ years of manufacturing expertise backed by ISO 9001:2015 registration, FSSC22016 certification, HACCP and cGMP compliance

    Kosher and Halal certified

  • High purity. A proprietary multi-stage distillation process ensures a 99.9% pure product to guarantee a consistent, high-quality form of MSM

  • High consistency: 25+ years of manufacturing expertise backed by ISO 9001:2015 registration, FSSC22016 certification, HACCP and cGMP compliance

  • Kosher and Halal certified

Health benefits of OptiMSM®:

  • Reduce inflammation and pain

  • Improve joint mobility and flexibility

  • Support healthy connective tissues

  • Support faster recovery and reduce muscle soreness associated with exercise

  • Support skin elasticity and firmness

  • Promote stronger hair and nails